“The approach to the Mashable Home creates a backdrop for layering on different types of brand moments that feel organic. This new format is derived from the idea of virtual travel, made more impactful with compelling visual storytelling,” says Eva Smith, Senior Vice President of Sales & Marketing Solutions at Ziff Media Group. This allowed us to take a risk with an innovative consumer-first approach to branded content. “Mashable and Ziff Media Group brands reach primed audiences that want to take action. New content will be featured through a 5-day live programming event (March 8-12), with all content accessible through April 8. Each of the six core rooms (kitchen, living room, bedroom, outdoor space, flex space, garage) will spark curiosity and excitement using art, editorial content, videos, shoppable moments, and interactive moments. The interactive experience will spotlight Mashable’s core content pillars of Social Good, Digital Culture, and Entertainment through the lens of technology and humanity. As a longtime advertiser and affiliate partner, Walmart joins the Mashable Home as the official presenting partner with featured promotions of Walmart+ and its springtime cross-category products.īuilding on the concept of its iconic Mashable House in Austin during SXSW, Mashable has created a virtually-rendered 3D immersive home that guests can explore through a self-guided tour. Through April 8, guests will engage with a 360-degree exploration of the Home, which features unique, high-concept rooms and dynamic activations such as shoppable hotspots, live and on-demand programming, and interactive games. NEW YORK-( BUSINESS WIRE)- Mashable, a leading technology and entertainment brand within the Ziff Media Group publishing portfolio, announced today the launch of Mashable Home, a virtual home experience celebrating the tech and connected culture that brings us together.
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